Howard’s End
I recently attended the seminar ‘Howard’s End’ given by enigmatic social analyst and intuitive public speaker David Chalke, which presented Kevin Rudd’s 2007 electoral campaign as a shining example of the power that branding and advertising can hold in today’s changing market.
The seminar, derived from Quantum Market Research’s study ‘AustraliaSCAN’ , outlined the emerging consumer trends that we can expect to see flourish in the next few years.
Of these trends, the most beneficial to our business is the growing desire for the availability of media and information.
Today’s consumer wants the convenience to be able to utilise all aspects of the available media when it best suits them.
Simple and accessible multi-platform integration; having property listings online, in the paper, in shop windows, in property guides and the like will not only maximise the coverage of different demographics and raise the profile of your office, but will also gain you the overall appeal and advantage of concurrency.
With growing numbers of people embracing the amenities of modern living and confirming the age old adage that ‘home is where the heart is’, it is increasingly relevant to our industry to address them in this context and deliver information directly into the home through multiple advertising avenues to ensure exposure.
For more information on Quantum Market Research visit www.qmr.com.au
