Discounters out…..
United States real estate discounter Foxtons’, a subsidiary of the UK based firm of the same name, is facing bankruptcy and lawsuits of over US$40m. The demise should remind industry professionals that there is no replacement for professionalism and customer service. In a market where Real Estate sales ranks have increased and many homes sell by simply listing them on the internet and putting up a sign, discounters perpetuate the proposition that there is little value a Real Estate professional can bring to a transaction, thus the less they should be paid.
Competent professionals cannot work for peanuts; Real Estate Agencies need adequate revenues to stay in business. When you give away your commission you also give away your ability to get the property sold at the best possible price in all but the easiest of markets.
The Bankruptcy filing on Friday evening came a little more than a week after the company announced it couldn’t survive and laid off 350 of its 380 employees.
The announcement by Foxtons created waves in the US real estate market. The company made its name by taking direct aim at traditional real estate agencies by offering commissions that were lower than what competitors charged. Once the housing market slowed, though, the company’s losses mounted.
Foxtons had 4,400 listings in New Jersey and New York. The company wants to sell the listings, along with customer databases and any equipment, furniture and vehicles that aren’t leased. It believes those assets can generate $2.6 million, according to court documents.
This should be a wake up call for Australian Real Estate professionals. The service that is provided by the Real Estate industry has long been underestimated and undervalued by the general community. The process of listing, marketing and negotiating the sale of a property either by private treaty or auction, is a complex and sensitive process that requires skill and knowledge. Add to this the raft of legislative control, introduced in the name of consumer protection, that only adds to the complexity of the process and not the outcome, and you have a very difficult space in which to work.
And finally, Discounters not only undervalue the industry and themselves, they also undervalue their clients. If a Real Estate agent cannot negotiate their own commission, how can they possibly negotiate the highest price for their clients?
Share This