RAINE & HORNE SUMMIT 2008 SUCCESS
Tuesday, October 28th, 2008Raine & Horne held a summit of its top residential offices and Franchisees at Tranquil Park Maleny in Queensland on Sunday and Monday the 26th and 27th of October. Sixteen Franchisees and five staff were in attendance and the debate and participation was lively and constructive. The aim of the Summit was to discuss the current real estate property market in Queensland and to review the most important issues that face a real estate agent and Raine & Horne as a group.
Paul Newall, Raine & Horne Financial Services, gave a very good and uptodate presentation on the state of the economy and gave a very positive forecast for the medium term. Paul relied on a range of statistics and quoted the ANZ Bank Chief Economist heavily. Paul also reviewed the current state of the banks and their lending policies at present including the failure rate of buyer loans where the real estate office do not have some control. Paul cited six loans that have been retrieved in the last month and the over $300,000 that has been paid back to paricipating offices.
Kevin Turner helped to set the scene with a presentation on the various stages of a business and some strategies to wedge complacency and decline into that all important dynamic growth phase.
Day one saw the group identify all the challenges and areas that could be addressed. The process was collective and ended up with 67 challenges on the list. Over night that list was distilled into 50 issues. Day two, Monday, saw the list readdressed and validated. Further amalgamation or groupings occured and a final priortised list of around 20 challenges were addressed. Of the list 5 top groups were identified and basic strategy developed. The five issues were around Profile and marketing, Organisational and office culture, Website development, Management training and group buying power.
The general consensus was that the market will improve over the next twelve months and this is the time to gain market share. The methods to do this should be in a special management training program as well the Executive Series at Marcoola on the 16th - 18th of November 2008 additionally greater emphasis on the value of the brand and compliance with the values of the group. Communication within the group was discussed as was the need to push the referral base potential of this market. Robert Bevan will be the keynote speaker at Marcoola and will be addressing many benchmarks that relate to the current market and how to survive the worst. It was agreed that even though there was light at the end of the tunnel, there is still a lot of tunnel to go.



