Realestate.com.au announced yesterday that it was closing its New Zealand real estate portal from the 30th of November.

New Zealand is a small but tough competitive market with some existing and established players. The Institute backed allrealestate.co.nz will benefit from the closure.

The decision is probably prudent financially however the release does not explain the strategic context.

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This entry was posted on Friday, November 14th, 2008 at 8:49 am and is filed under Marketing, Technology, Industry trends. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.