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The second instalment of the strategic decision over the realestate.com.au NZ portal has emerged today. Realestate.com.au (REA) Group and Realestate.co.nz Ltd have formed an alliance that will see traffic directed to realestate.co.nz. This will see the REA residential portal, allrealestate.co.nz, shut down after the 30th of November 2008.
The alliance gives realestate.co.nz access to all who use the REA Group’s international network of real estate websites.

Realestate.com.nz is fifty percent owned by the NZ Real Estate Institute. 

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Realestate.com.au announced yesterday that it was closing its New Zealand real estate portal from the 30th of November.

New Zealand is a small but tough competitive market with some existing and established players. The Institute backed allrealestate.co.nz will benefit from the closure.

The decision is probably prudent financially however the release does not explain the strategic context.

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If any property professional is not sure, or hesitant about fully embracing Auctions as the most effective property marketing strategy for the current Queensland market… read Sharon Saul’s comments below.

Stephen…As you are aware we are holding an outside broadcast with Kevin Turner at our office on Saturday 6 December.  We have co-ordinated this with an auction event to be held on the day. To date we have 8 auctions happening on the day and also 1 on the Sunday(due to religion).  The entire team is very excited about this. 

By the way, yesterday we had an auction in Raby Bay – 42 Sommersea Dve – it sold under the hammer!  First home in Raby to sell in 8 weeks!  We had 8 registered bidders and it was great!

If any office in the network is in doubt as to how to handle this market–AUCTION!    

Congratulations to Sharon, Craig and Graham and the team at Cleveland… they really are gaining tremendous market share and have carved out a real place for Raine & Horne in the Redlands.  

 

If you have a great property story send it to me, as others are always interested ssharry@rhq.com.au

                       

         

     

   

     

   

  

 

 

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In a recent post Peter Ricci included the following graphic comparison of the top real estate portals.  The figures come out of Nielsens and only compare the top sites however they give a very good comparison of the major portals and their position in each state.

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Yesterday’s mail delivery to Raine & Horne Queensland’s head office at Nudgee Road Hendra included a surprise envelope.  It was addressed to ;

Any Estate Agents
Anywhere in Australia
Queensland preferred
Australia

Australia Post staff hand wrote in red;
“Try Raine & Horne
8, 469 Nudgee Rd
Hendra Q 4011″

Australia Post got it right…………………………………………..

The letter, from England, requests a bungalow not too close to schools and clubs but in a village with a doctor and a pub.  What more could you ask for? 

I guess the word has got our that Raine & Horne will find the perfect property for you regardless of whether it is residential, commercial or rural, in Brisbane, on the coast or in the bush…….. we will refer the writer to www.rhq.com.au as well.

Good one…..

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Another week another real estate web site.  This week  www.propertytoretire.com.au advised that they are launching their website aimed at Baby Boomers.  The number of real estate sales and rental website portals is becoming confusing and dysfunctional.  Smaller specialist portals cannot be profitable as most do not have a viable business model.  Even the web 2.0 US sites such as Zillow.com do not know how they are going to make a profit.

The new LJ Hooker site was launched last week with a very neat property compare function although the rest is a bit clunky particularly the mapping.

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