Thank you for your comment. I know who you are you typical Gen Y’er or should I say Generation Wiser!!!!

Kevin

In regards to ‘Gen Y’s’, I think at times we can over estimate their “super powers” with regards to using technology as real estate industry participants. One of the key factors to consider with Gen Y’s is COD, aka Content on Demand. Gen Y’s love to be able to use technology to obtain the information they want now, if not yesterday. The Internet revolution has provided the ability for the population to do this i.e being able to search 150 properties in one sitting online, rather than having to visit a high volume of properties physically. The Internet revolution has made Gen Y’s what they are today, and this is the key factor to consider when servicing their needs.

On this, I believe that as consumers are now enjoying richer media when they want it i.e. video streaming online as opposed to programmed TV, with ever growing capabilities, agents must look at the needs of Gen Y’s more than ever (strongly considering the issue of consumer choice) to understand how they should be marketing to Gen Y’s. A very simple way of looking at the problem is this.

- Understand the available technologies
- Understand your audience
- Use the power of technology to reach your audience
- Engage the audience with the message you send

Gen Y’s are one of the best things that ever happened to real estate, embrace them, for their habbits reflect strongly the future, and remember…

“Gen Y’s love to spend, use technology to reach them via the mediums they use, and the possibilities are endless!”